Our Capitals
Our relationship capital: Engagement with stakeholders to build meaningful relationships
Our Capitals
Our relationship capital: Engagement with stakeholders to build meaningful relationships
Strategic funders
Progress with improvement initiatives
On track
Progress could be delayed
Improvement initiatives delayed
No specific improvements identified
Medical aids, public hospitals, provincial Departments of Health (DoH), and the National Bioproducts Institute (NBI)
Stakeholder needs, interests & expectations
- Medical aids - fair price
- Public Hospitals - Correct billing
- Provincial Department of Health (DoH) - quality products delivered on time
- National Bioproducts Institute (NBI) - meet annual delivery schedule and maintain high-quality standards
SANBS response
- Medical aids – continuous engagement with all medical aids
- Public hospitals – visits to top owing hospitals, continuous engagement with the rest
- Provincial Department of Health (DoH) – quarterly engagements with provincial departments
- National Bioproducts Institute (NBI) – meet target for scheduled deliveries and revenue
Engagement channel
- Medical aids – virtual, email
- Public hospitals – in-person, virtual
- Provincial Department of Health (DoH) – in-person, virtual
- National Bioproducts Institute (NBI) – in-person, virtual, email
Frequency of engagement
- Medical aids – weekly
- Public hospitals – weekly
- Provincial Department of Health (DoH) – quarterly
- National Bioproducts Institute (NBI) – quarterly, monthly
Improvement initiative progress
- Medical aids – on track
- Public hospitals – progress could be delayed
- Provincial Department of Health (DoH) – on track
- National Bioproducts Institute (NBI) – ontrack
Status of current engagements
- Medical aids – communication with Medscheme to facilitate a workshop with all Medscheme medical aids, met with Gems on unpaid tariffs
- Public hospitals – visited the top-ranking hospitals and maintained continuous engagement with the rest, regarding outstanding payments
- Provincial Department of Health (DoH) – held engagements with Provincial Departments
- National Bioproducts Institute (NBI) – a quarterly meeting was held to review the year-end volumes and delivery to NBI
Metrics used to measure quality of relationships
- Discussion platforms
- Publications
Strategic pillar(s) impacted
Strategic risk(s) impacted:
All media
Stakeholder needs, interests & expectations
- Open and transparent information on the SANBS value chain
- Update on blood stock levels
- Update on recruitment campaigns
SANBS response
- Formal media strategy
- Crisis communication to address risk based on the merits of each incident
- Holding statements and responses
- Communication plan and delegated spokespersons
- Social media policy
- Thought Leadership Programme
- Authentic brand ambassadors
Engagement channel
- In-person/virtual
Frequency of engagement
- Ongoing
Improvement initiative progress
- On track
Status of current engagements
- Continuous media engagement in the last year
- Tier 1 and Tier 2 media relationships favourable
- Social media specialist appointed for dedicated attention to expanding social media presence and increasing engagement using these platforms
- Increasing PR value
- Media lists compiled and referenced on the database
- Hosted a media day at the SANBS head office
Metrics used to measure quality of relationships
- Track positive and negative coverage by surveying the media routinely used
- Measure Net Tonality to track positive/ negative trend in the media
- Active social media listening through media monitoring tool
Strategic pillar(s) impacted
Strategic risk(s) impacted:
