Our Capitals

Our relationship capital: Engagement with stakeholders to build meaningful relationships

Our Capitals

Blood collections

Progress with improvement initiatives

On track

Progress could be delayed

Improvement initiatives delayed

No specific improvements identified

Digitalisation
Donor-focused research
Donor satisfaction surveys
Donor rewards programme
Increased awareness regarding platelet donation
Increased engagement through social media channels
Donor wellness programme
Engagement with first-time donors to improve return
Experience feedback from all donors to improve donor experience (enhance donor retention)

Successful implementation of the Whole Blood Group O Programme, achieving the highest number of Group O units collected in the past five years
Whole blood collections from Black donors increased from 43,3% to 47.1% Increase in the Black donor panel, representing 54.1%
Number of collections from new donors increased to 17.16% over the year - an overall increase in the donor panel reduces reliance on repeat donors and assists in addressing the potential negative impact on donor health
65 Donor for Life Award functions were held across the 32 branches, to celebrate donor milestones achieved from 2020 to 2023
A total of 12 617 qualifying milestone donors were recognised for their amazing contributions during the awards functions

This is a key focus area for donor management
Donor committee members (branch and zone) meet formally with designated SANBS personnel at least three times a year

Branch and zone meetings held through the year in compliance with the branch and zone donor committee rules
425 new and existing branch committee members trained on the branch and zone rules

Extent of concerns/issues raised in GSEC donor structures report
Zone Forum platform: Issues addressed
Opportunities for education initiatives/ activities to influence contribution as committee members