Our Business
Material matters that guide
our focus
Our Business
Material matters that guide our focus
2. Donor-base sustainability
Importance to SANBS in delivering value
A healthy, engaged donor base underpins our ability to meet blood demand and fulfil our “Trusted to save lives” mandate.
Under the Donor Recruitment and Retention strategic pillar, we focus on donor health, convenience and loyalty, ensuring safe donation intervals, clear communication and accessible collection sites to sustain record‐high collections and reliable stock levels.
Risks to value creation
- Poor donor health management and high transmissible-infection rates leading to deferrals
- Iron deficiency and over-donation eroding donor well-being and return rates
- Inadequate donor education, limited site visibility and suboptimal service reducing first-time and repeat donations
- Rising HIV/disease burden and grant terminations shrinking the eligible donor pool
- Negative stakeholder trust following increased deferrals or adverse donor experiences
Opportunities and strategic response to create value
Continue ferritin testing, iron supplementation and differentiated donation intervals to protect donor health
Enhance donor education, track first-time conversion rates and promote mobile-site locations via targeted campaigns
Develop and launch a Donor App and integrate CRM and website features for real-time updates, loyalty rewards and streamlined bookings
Roll out new mobile donor vehicles (4-bed and 2-bed) and optimise collection scheduling based on background prevalence data
Implement a donor-experience optimisation programme informed by survey insights, with customer-service training to improve satisfaction
Outlook for the year ahead
- Conduct a comprehensive review of donor-deferral criteria to reduce unnecessary exclusions
- Launch an integrated donor-loyalty programme and refresh gifting principles based on donor feedback
- Forge strategic partnerships with community, corporate and research stakeholders to increase recruitment
- Deploy the Donor App and CRM system, fully integrated with SANBS back-end systems and website to improve the donor experience
- Enhance donation environments and customer service through employee training and facility upgrades
Top risks
Capitals impacted
Strategic priorities
